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Aerocene- Umsamo

Aerocene
Is a program that emerged in 2007 it is an interdisciplinary artistic community that aims to create new modes that collaborate with the atmosphere and the environment. It aims to be free from fossil fuels and become buoyant only due to the heat radiated from the surface of earth. These sculptures call upon creative individuals and can be replicated anywhere in the world as it is experimental, duplicatable, open source, and collaborative.
The Brief
Umsamo is a symbol of hope in relation to dismantling an airborne virus, racial injustice and segregation in South Africa, as it provides a spiritual and cultural foundation for healing, unity, and collective action.​
In our efforts to foster a sense of togetherness and shared purpose, Umsamo aims to light a pink candle as a symbol of love, peace and a journey of holistic betterment. ​
Through the practice of ancestral reverence, individuals and communities can find solace, draw strength, and seek wisdom to address the challenges they face, including the ongoing struggle against racial injustice.​
Developing a concept
Represent  our country's historic oppressive system, apartheid, as an airborne virus that caused generational psychological trauma and economic inequality in black and brown racial communities. Although we no longer live in that oppressive regime, we are faced with the repercussions of the past. 


Final Model
Our last model used shapes inspired by the logo and brand elements to create various organic shapes related back to the idea of an airborne virus and how it relates back to apartheid and segregation.The virus shapes where clustered but as time went on we see that it is depleting although segregation and discriminationg is still taking place it is much less thn how it was in the past.
Brand identity
Inspired by how we are in an endless circle trying to rectify the past whether it is the air quality or the apartheid aftereffects we are going in circles. ​
This figure also ties in with the form indicated by airborne viruses. It is flowy and not perfect but moving forward we take the good with the bad as it is not a linear line to success it’s a process which entails the highs and lows but will ultimately lead us to achieving a greater future.​

The reason we chose Pink was to attract love, peace, and connecting with your softer spiritual self. Pink represents friendship, affection, harmony, inner peace, and approachability. It is also a pleasant color of hope
Poster Mockups
Advertisements
Website
Promotional Video
The promotional video created by Umsamo aims to evoke a feeling of power and purpose to the viewers as by using past paced images and sped up video of us literally dismantling our model we show you the process of change and take you on ahtta journey with us. the music is intense and dramatic at first but once the video of us taking apart the model starts we use a more hopeful audio.
Aerocene- Umsamo
Published:

Aerocene- Umsamo

Published: